PM Modi Invites Global Content Creators To Embrace India As Their ‘Content Playground’ — Marketing Mind
2025-05-01T14:31:05Z
PM Modi today inaugurated the first edition of the World Audio Visual and Entertainment Summit (WAVES 2025) at Jio World Centre in Mumbai.
Prime Minister Narendra Modi on Thursday extended an invitation to global content creators, urging them to embrace India as their content playground and bring its stories to audiences across the world.
PM Modi today inaugurated the first edition of the World Audio Visual and Entertainment Summit (WAVES 2025) at Jio World Centre in Mumbai.
Acknowledging the presence of all international dignitaries, ambassadors, and leaders from the creative industry, the Prime Minister highlighted the significance of the gathering, emphasising that over 100 countries’ artists, innovators, investors, and policymakers have come together to lay the foundation for a global ecosystem of talent and creativity.
“WAVES is not merely an acronym but a wave representing culture, creativity, and universal connectivity”, he remarked, further underlining that the summit showcases the expansive world of films, music, gaming, animation, and storytelling, offering a global platform for artists and creators to connect and collaborate. The Prime Minister congratulated all participants on this historic occasion and extended his warm welcome to the distinguished guests from India and abroad.
Reflecting on India’s rich cinematic history at the WAVES Summit, PM Modi noted that on May 3, 1913, India’s first feature film, Raja Harishchandra, was released, directed by the pioneering filmmaker Dadasaheb Phalke. He recalled that Phalke’s birth anniversary was celebrated just a day earlier. He underscored the impact of Indian cinema over the past century, stating that it has successfully taken India’s cultural essence to every corner of the world.
He highlighted the popularity of Raj Kapoor in Russia, the global recognition of Satyajit Ray at Cannes, and the Oscar-winning success of RRR, emphasizing how Indian filmmakers continue to shape global narratives. He also acknowledged the cinematic poetry of Guru Dutt, the social reflections of Ritwik Ghatak, the musical genius of A.R. Rahman, and the epic storytelling of S.S. Rajamouli, stating that each of these artists has brought Indian culture to life for millions worldwide. Modi also remarked that Indian cinema legends were honored through commemorative postage stamps, paying tribute to their contributions to the industry.
Emphasising the importance of India’s creative capability and global collaboration, the Prime Minister remarked that over the years, he has engaged with professionals from gaming, music, filmmaking, and acting, discussing ideas and insights that deepened his understanding of the creative industries.
The Prime Minister praised the resounding success of the first edition of the WAVES Summit, stating that from its very first moment, the event has captured global attention and is “roaring with purpose.”
He acknowledged the dedication and efforts of the summit’s Advisory Board, emphasizing their role in making WAVES a landmark event in the creative industry. He highlighted the large-scale Creators Challenge and Creatosphere initiative, which saw participation from approximately 1,00,000 creative professionals across 60 countries. He remarked that out of 32 challenges, 800 finalists have been selected, recognising their talent and congratulating them on their achievement. He encouraged the finalists, stating that they now have the opportunity to make their mark on the global creative stage.
The Prime Minister expressed enthusiasm for the creative developments showcased at the Bharat Pavilion during the WAVES Summit. He remarked that significant innovation has been achieved, and he looked forward to witnessing these creations firsthand. The Prime Minister highlighted the WAVES Bazaar initiative, noting its potential to encourage new creators and connect them with emerging markets. He praised the concept of linking buyers and sellers in the art industry, stating that such initiatives strengthen the creative economy and provide fresh opportunities for artists.
Reaffirming his belief in collective efforts, stating that the dedication of artists, creators, and industry leaders will elevate WAVES to new heights in the coming years, PM Modi urged his industry counterparts to continue the same level of support and handholding that made the first edition of the summit a success. He remarked that many exciting waves are yet to come and announced that WAVES Awards will be launched in the future, establishing themselves as the most prestigious honors in the world of art and creativity. He emphasised the need for sustained commitment, stating that the goal is to win the hearts of people across the world and inspire generations through creativity.
The Prime Minister extended an invitation to the global creative community, assuring them that engaging with India’s stories would reveal narratives deeply resonant with their own cultures. He emphasised that India’s rich storytelling tradition carries themes and emotions that transcend borders, creating a natural and meaningful connection. He remarked that international artists and creators who explore India’s stories will experience an organic bond with the nation’s heritage. He stated that this cultural synergy will make India’s vision of Create in India even more compelling and accessible to the world.
“This is the time of dawn of Orange Economy in India, Content, Creativity and Culture – the three pillars of Orange Economy,” PM Modi said, remarking that Indian films have now reached audiences in over 100 countries, with global viewers increasingly seeking to understand Indian cinema beyond surface-level appreciation. He highlighted the growing trend of international audiences watching Indian content with subtitles, signaling deeper engagement with India’s stories. PM Modi also noted that India’s OTT industry has witnessed tenfold growth in recent years, stating that while screen sizes may be shrinking, the scope of content is infinite, with micro screens delivering mega messages. He observed that Indian cuisine is becoming a global favorite and expressed confidence that Indian music will soon gain similar worldwide recognition.
Emphasising the immense potential of India’s creative economy, stating that in the coming years, its contribution to the country’s GDP is set to increase significantly, the Prime Minister remarked, “India is emerging as a global hub for film production, digital content, gaming, fashion, and music”.
He noted the promising growth opportunities in the live concert industry and the vast potential in the global animation market, which currently stands at over $430 billion and is projected to double in the next decade. The Prime Minister highlighted that this presents a significant opportunity for India’s animation and graphics industry, urging stakeholders to leverage this expansion for greater international reach.
Calling upon India’s young creators to drive the nation’s Orange Economy forward, acknowledging that their passion and hard work are shaping a new wave of creativity, PM Modi emphasised that whether they are musicians from Guwahati, podcasters from Kochi, game designers in Bengaluru, or filmmakers in Punjab, their contributions are fueling India’s growing creative sector. He assured that the government stands firmly behind creative professionals, supporting them through initiatives like Skill India, Startup Support, policies for the AVGC Industry, and global platforms like WAVES. He remarked that every effort is being made to build an environment where innovation and imagination are valued, fostering new dreams and empowering individuals to bring those dreams to life. PM Modi highlighted that WAVES will serve as a major platform where Creativity meets Coding, Software blends with Storytelling, and Art merges with Augmented Reality. He urged young creators to make the most of this opportunity, dream big, and dedicate their efforts to realising their visions.
The Prime Minister expressed his unwavering confidence in India’s content creators, highlighting that their free-flowing creativity is redefining the global creative landscape. He emphasised that the youthful spirit of India’s creators knows no barriers, boundaries, or hesitation, allowing innovation to thrive. He remarked that through his personal interactions with young creators, gamers, and digital artists, he has witnessed firsthand the energy and talent emerging from India’s creative ecosystem. He acknowledged that India’s massive young population is driving new creative dimensions, from reels, podcasts, and games to animation, stand-up, and AR-VR formats. The Prime Minister asserted that WAVES is a platform designed specifically for this generation-one that enables young minds to reimagine and redefine the creative revolution with their energy and efficiency.
Underscoring the importance of Creative Responsibility in a technology-driven 21st century, PM Modi emphasised that as technology increasingly influences human lives, extra efforts are needed to preserve emotional sensitivity and cultural richness. He remarked that the creative world holds the power to foster human compassion and deepen societal consciousness. He asserted that the goal is not to create robots but to nurture individuals with heightened sensitivity, emotional depth, and intellectual richness-qualities that cannot stem from information overload or technological speed alone.
PM Modi stressed on the importance of art, music, dance, and storytelling, noting that these forms have kept human sensibilities alive for thousands of years. He urged creatives to reinforce these traditions and build a more compassionate future. He also highlighted the need to protect young generations from divisive and harmful ideologies, stating that WAVES can serve as a vital platform to uphold cultural integrity and instill positive values. He warned that neglecting this responsibility could have grave consequences for future generations.
Emphasising the transformative impact of technology on the creative world, the Prime Minister highlighted the importance of global coordination to harness its full potential. He remarked that WAVES will serve as a bridge connecting Indian creators with global storytellers, animators with global visionaries, and transform gamers to global champions.
He invited international investors and creators to embrace India as their content playground and explore the country’s vast creative ecosystem. Addressing global creators, the Prime Minister urged them to dream big and tell their story. He encouraged investors to invest not just in platforms, but in people, and called on Indian youth to share their one billion untold stories with the world. He concluded by extending his best wishes to all participants of the inaugural WAVES Summit.
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