Why I love my ridiculous 77-inch LG C3 OLED TV – The Verge
2025-04-22T14:24:09Z
The Verge’s laptop reviewer reports on what he went through installing his 77-inch LG C3 OLED TV, and how it was worth it.
Antonio Di Benedetto started out working on The Verge’s deals beat, where he searched out the best prices for the best tech purchases. However, since then, he’s become our resident laptop reviewer. “So, as you’ll see,” he says, “I like staring at nice screens (preferably large ones) and I love getting a sweet deal.” One of those nice screens — and sweet deals — were LG’s 77-inch C3 OLED TV, and Antonio decided to take advantage of it.
Where did you first hear about the 77-inch LG C3 OLED TV?
I recall when the C3 OLEDs were first announced back at CES 2023. I had just gotten a pair of 42-inch C2 OLEDs on a hefty discount, with the aim of using them as jumbo-sized monitors for my wife and myself. I knew I was jumping into the OLED pool late for the C2, but I was fine with that. These TVs are usually pretty iterative with year-over-year changes, after all. And I got even more familiar with the C3, as I occasionally covered it for the site when it would go on sale. The C3 frequently saw notable discounts, and it’s common knowledge at this point that if you’re shopping for a TV, you should wait for a good deal (usually around Black Friday, the Super Bowl, and other similar sales events).
When did you buy it, and what went into the decision to buy one?
So, yeah, fast forward to the beginning of 2025, and I see a surprise weekend deal from Best Buy that really stood out. The massive 77-inch LG C3 OLED was just $1,500 (about $2,000 less than its original MSRP at launch). It was obvious Best Buy was clearing stock ahead of the Super Bowl, especially as C5s are just around the corner. But like my smaller C2 purchase, I didn’t mind being a late-adopter.
My wife and I were big TV-pilled a while back when we got a 70-inch Vizio in our living room over eight years ago, and a cheaper 75-inch LG in our basement shortly after. We had the wall space, so we went for it. But those were fairly inexpensive LED TVs. The “Costco specials,” as I call them.
It actually didn’t take much convincing of my wife that we spring for the C3. We knew it was a bit of a reckless on-a-whim purchase, but it was a damn fine deal and we felt like treating ourselves to the upgrade.
A huge 77-inch TV is great for gaming, movies, or just putting something on in the background while you work — like a Twitch stream. Photo by Antonio G. Di Benedetto / The Verge
Where did you set it up in your home? And how difficult was it to install?
Once it arrived, we went through the rigamarole of taking down the old TV and hanging the C3 on a new wall mount that allows easy access to all its ports. Since our wall has a small cutout in the sheetrock to run cables through it, all hidden away, I fully prepared myself with lengthy HDMI cables and a handy switcher from Ugreen. My goal was to maximize the C3’s four HDMI 2.1 ports and their 4K / 120Hz picture as much as I could.
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