Learner cups for developing babies are displayed at a Target department store in Hollywood, California on September 2, 2021. - Gender neutral toy aisles could become compulsory in California department stores, under rules being considered in the state's legislature The bill will not ban separate areas aimed at girls and boys, but will mandate there must also be a place where dolls and toy soldiers sit side-by-side without being recommended for a particular gender. The regulations would also apply to pacifiers and feeding equipment, according to California assembly member Evan Low, who drafted the bill. (Photo by Frederic J. BROWN / AFP) (Photo by FREDERIC J. BROWN/AFP via Getty Images)
How tariffs could impact the availability of baby products – NPR
2025-04-17T20:30:00Z
NPR’s Mary Louise Kelly speaks with Steven Dunn founder and CEO of Munchkin a U.S.-based company selling lifestyle products for mothers, babies and children. Dunn has written an open letter to President Trump and Congress about how tariffs could harm his busi…
How tariffs could impact the availability of baby products
toggle caption Frederic J. Brown/AFP via Getty Images
If you have – or have had – small children, chances are, you’re familiar with Munchkin products. The company manufactures everything from sippy cups to bath toys, breast pumps to baby gates. Munchkin founder and CEO Steve Dunn recently wrote an open letter to President Trump and members of Congress about the harm new tariffs are doing to his business.
“These tariffs are having devastating real-life consequences,” he wrote. “These new tariffs are forcing us to halt orders, cut jobs and may soon prevent us from delivering essential baby products to parents nationwide.”
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He went on to say that “due to the complete absence of necessary tooling and manufacturing expertise, automation, and skilled labor,” Munchkin has been unable to bring production to the U.S.
Dunn spoke with All Things Considered host Mary Louise Kelly about why he wrote the letter, and the impact the tariffs on goods from China could have on his company.
This interview has been lightly edited for length and clarity.
Interview Highlights
Mary Louise Kelly: Briefly outline for me why tariffs pose such a threat to your company.
Steve Dunn: Well, when the initial tariffs were implemented, most of the companies within the juvenile industry tried to absorb them. Now that the tariffs have increased to 145 percent, our industry and a lot of small businesses have just stopped ordering. And consumers – parents – will not find important juvenile products on the shelves.
Kelly: I’m just trying to get a picture in my head of what you’re talking about. You’re talking about products like strollers, products like baby gates, and you’re saying you cannot keep making them if the current situation persists.
Dunn: Mary Louise, our whole industry has stopped ordering products from China due to the 145 percent tariffs. These are tariffs that just can’t be passed on to two parents. You know, our birth rates are at the lowest levels in the last 40 years and making it more difficult and more expensive to be parents is going to even [exacerbate] that issue now.
Kelly: Stay with that point for a second, because in this open letter you write, and I’m quoting, “if action is not taken soon, the damage will be irreversible, not only for our company, our employees, but countless businesses, workers and families across America.” What is the damage you see being done to American families?
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Dunn: The products they rely on – Munchkin operates in about 12 different categories of things from bottle brushes to bottles to a new product we launched that helps moms meet their breastfeeding goals. These products will not be on the shelves because our industry and millions of small businesses have simply stopped ordering. We will run out of inventory in the next 60 days, 90s days. And if we don’t place orders now, any order we place now will take 45 days to get here.
So we’re at a critical path where Munchkin owns thousands of tools in China. I can’t even move my tools to the U.S. So moving and trying to relocate businesses like the juvenile industry or the maternal health industry into the U.S. would take years and years. It would take government-supported programs to create manufacturing zones. Just to manufacture our sippy cups would take 100 molding machines in the U.S. – if we could find them.
Kelly: If President Trump were on the line with us now, he might be arguing, “hey, tariffs are going to bring manufacturing back to the United States. This is good for America. This is good for American workers.” What do you say to that?
Dunn: I would say I wholeheartedly support the intent of onshoring strategic industries like semiconductors, pharmaceuticals and aerospace. But with respect to the juvenile industry and products that parents need everyday, we don’t have $100 billion sitting in the bank. We have no ability and there is not this manufacturing base that is suddenly going to appear in the U.S. that can mold thousands and thousands of low-margin products. We don’t have the automation. We don’t have the skilled labor. So our industry is going to have layoffs. Our company has had a hiring freeze. We’re not innovating. We can’t find countries that don’t have tariffs right now that make these products affordable for America, for the American public.
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Kelly: Are you in conversation with other small, medium- sized business owners about a path forward?
Dunn: Yes, we’re part of the Juvenile Products Manufacturing Association. I’ve talked with their general counsel. They’re also petitioning the administration to look at an exemption or a carve-out for the juvenile industry due to the importance of supporting parents. In talking with other CEO leaders, everyone that I’ve talked to has stopped 100 percent of their orders coming in from China. That 145 percent on products will just be too expensive, and the consumers will not be able to pay for them.
This story was adapted for the web by Mallory Yu.
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